IGNOU | PGDIMM – Post Graduate Diploma in Marketing Management -

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346. PGDIMM – Post Graduate Diploma in Marketing Management

PGDIMM – Post Graduate Diploma in Marketing Management

The PGDIMM – Post Graduate Diploma in Marketing Management offered by Indira Gandhi National Open University is a professional management programme designed to develop expertise in marketing strategies, consumer behaviour, sales management, branding, retail management, marketing research, and integrated marketing communication. The programme prepares learners for managerial and leadership roles in marketing across various industries and business sectors.

Programme Overview

Particulars	Details
Programme Type	PG Diploma
Mode	Open and Distance Learning (ODL)
School	School of Management Studies
Duration	Minimum: 12 Months • Maximum: 36 Months
Medium of Instruction	English, Hindi, and Odia
Specialization	Marketing Management

Eligibility

Candidates must fulfill any one of the following criteria:

Bachelor’s Degree in any discipline, or
Professional qualifications such as:
- Chartered Accountancy (CA)
- Cost Accountancy
- Company Secretaryship

Minimum Marks Requirement

General Category: 50% marks
Reserved Category: 45% marks
(as per Government of India rules)

Fee Structure

Programme Fee: ₹20,000 for the complete programme

Programme Coordinator

Mr. T. V. Vijay Kumar
Associate Professor
Phone: 011-29573037

Course Structure

Semester I

Course Code	Course Title	Credits
MMPC-006	Marketing Management	4
MMPM-001	Consumer Behaviour	4
MMPM-002	Sales Management	4
MMPM-003	Product and Brand Management	4
MMPC-001	Management Functions and Organisational Processes	4

Semester II

Course Code	Course Title	Credits
MMPM-004	International Marketing	4
MMPM-005	Marketing of Services	4
MMPM-006	Marketing Research	4
MMPM-007	Integrated Marketing Communication	4
MMPM-008	Rural Marketing	4
MMPM-009	Retail Management	4

Total Credits: 44