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302. PGDAIC – Post Graduate Diploma in Advertising Integrated Communication
- PGDAIC – Post Graduate Diploma in Advertising and Integrated Communication
Programme Details
Particular | Details |
Programme Type | Post Graduate Diploma |
Mode | Open Distance Learning (ODL) |
School | School of Journalism and New Media Studies (SOJNMS) |
Specialization | Advertising and Integrated Communication |
Duration | Minimum: 12 Months • Maximum: 36 Months |
Medium of Instruction | English |
Eligibility | Graduate in any discipline |
Fee Structure | ₹8,000 for the full programme |
₹4,000 per semester + Registration Fee and Development Fee (as applicable) | |
Programme Coordinator | Dr. Padmini Jain |
Designation | Assistant Professor, SOJNMS |
padminijain@ignou.ac.in |
Course Structure
Semester 1
Course Code | Course Title | Credits |
MNM-021 | Integrated Communication Practices | 4 |
MNM-022 | Consumer Behaviour | 4 |
MNM-023 | Advertising | 4 |
MNM-024 | Public Relations | 4 |
Semester 2
Course Code | Course Title | Credits |
MNM-025 | Online Brand Management | 4 |
MNM-026 | Integrated Campaign Planning | 4 |
MNM-027 | Vocational Life Skills | 2 |
Total Credits: 26