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42. BBARIL – Bachelor of Business Administration in Retailing
Bachelor of Business Administration in Retailing (BBARIL)
Bachelor of Business Administration in Retailing (BBARIL) is an undergraduate degree programme offered through Open Distance Learning mode. The programme is designed to develop professional knowledge and practical skills in retail management, merchandising, customer service, retail operations, supply chain management, and retail marketing.
Programme Details
Particulars | Details |
Programme Name | Bachelor of Business Administration in Retailing |
Programme Code | BBARIL |
Programme Type | Degree |
Mode | Open Distance Learning |
School | School of Management Studies |
Duration | Minimum: 36 Months |
Medium | English & Hindi |
Specialization | Retailing |
Eligibility | 10+2 or equivalent |
Fee Structure | Rs. 10,800/- per year plus Registration Fee & Development Fee as applicable |
Programme Coordinators
Prof. Nawal Kishor
School of Management Studies (SOMS), IGNOU
Maidan Garhi, New Delhi – 110068
Email: nkishor@ignou.ac.in
Tel: 011-29573026
Dr. N. Rajendra Prasad
Assistant Professor, SOMS, IGNOU
Maidan Garhi, New Delhi – 110068
Email: rajendraparasad2ignou.ac.in
Course Structure
Semester 1 Courses
Course Code | Course Title | Credits |
BRL-101 | Overview of Retailing | — |
BRL-102 | Retail Marketing and Communication | — |
BRL-103 | Store Operations | — |
BEGAE-182 | English Communication Skill | — |
BRL-105 | Customer Service Management | — |
BRL-107 | Buying and Merchandising-I | — |
BRL-108 | Retail Operations and Store Management | — |
BCOE-141 | Principles of Marketing | — |
Semester 2 Courses
Course Code | Course Title | Credits |
BRL-104 | Retail Management Perspectives and Communication | 6 |
BRLP-101 | Internship, Workbook and Viva-Voce | 16 |
Semester 3 Courses
Course Code | Course Title | Credits |
BEVAE-181 | Environmental Studies | 4 |
BRL-106 | Managing Human Resources | 4 |
Semester 4 Courses
Course Code | Course Title | Credits |
BRL-109 | Customer Value Management | 6 |
BRL-110 | IT Application in Retail | 4 |
BRLP-102 | Internship, Workbook and Viva-Voce | 16 |
Semester 5 & 6 Courses
Course Code | Course Title | Credits |
BCOS-185 | Entrepreneurship | 4 |
BRL-111 | Retail Consumer Behavior | — |
BRL-112 | Buying and Merchandising-II | — |
BRL-113 | Business Ethics | — |
BRL-114 | Visual Merchandising & Store Design | — |
BRL-115 | Retail Supply Chain Management | 6 |
BCOS-184 | E-Commerce | 4 |
BRLP-101 | Internship, Workbook and Viva-Voce | 16 |